Mẫu email marketing vào dịp lễ là công cụ hiệu quả cho thương mại điện tử, giúp tăng doanh thu. Trang cung cấp các mẫu email cho Black Friday, Giáng sinh, Phục sinh và nhiều dịp khác nhằm thu hút khách hàng.
Hoạt động mua sắm vào các dịp lễ luôn mang lại doanh thu khổng lồ cho ngành thương mại điện tử và các nhà bán lẻ truyền thống. Theo Statista, chỉ trong thời gian 5 ngày tính từ lễ Tạ ơn cho tới Cyber Monday (hay còn gọi Cyber 5), chứng kiến doanh thu bán hàng đạt tới 28.5 tỷ đô la Mỹ trong suốt mùa lễ 2019. Đối với các nhà bán lẻ vừa và nhỏ, thì mùa lễ này chiếm tới 20-30% doanh số bán hàng hàng năm của họ. Tuy nhiên, mùa lễ không chỉ dành cho các doanh nghiệp B2C – bằng chiến lược email marketing phù hợp cho dịp lễ, các doanh nghiệp B2B có thể tận dụng thu hút khách hàng tiềm năng, thúc đẩy tương tác khách hàng cũng như gia tăng doanh số.
70% người tiêu dùng biết tới các khuyến mãi dịp lễ thông qua email. (Theo Ipsos)
Khi nói tới mùa lễ hội, email marketing chính là một trong các kênh hiệu quả nhất để tiếp cận khách hàng tiềm năng cũng như khách hàng hiện tại của bạn giúp tăng hoạt động kinh doanh và doanh thu. Dù bạn ở trong dịch vụ B2C hay B2B, thì các mẫu email sau đây có thể giúp bạn tự tạo các chiến dịch email marketing mùa lễ của riêng mình – Từ thứ 6 Black Friday, thứ 2 Cyber Monday cho tới các kì nghỉ đông, năm mới và các dịp lễ ở giữa.
As the Winter Holidays are approaching, we just wanted to take a moment to let you know how much your business truly means to us. Thank you so much for your trust in our products throughout the year.
As a small token of our appreciation, here’s a 20% coupon code for your next purchase: [CODE NUMBER].
SHOP NOW
Happy Holidays to you, your colleagues, and your loved ones. Here’s to another year!
Cheers,
[YOUR SIGNATURE]
Happy New Year! May your 2021 be filled with love, health, happiness, and inspiration!
We’d like to thank you for being with us in 2020. As we’re getting closer to the new year, we decided to take a look back at some of our favorite moments from 2020:
1. We celebrated our 5th birthday.
2. We released [product/ new version, etc.]
3. We’ve been nominated as [Nomination name] at [Name] Award.
4. We won the [Name] Award.
And we couldn’t have done all of that without customers like you! As a small token of our appreciation, we’re providing [details of your offer].
Thanks again for making this past year a special one for the [Brand] community.
We look forward to seeing you again in 2021!
Cheers,
[YOUR SIGNATURE]
Even though we are not a part of your family, we want you to know that you are a part of our family at [Your business], and we are grateful for your business.
CLICK HERE for a special little gift from us
As always, let us know if there is anything we can do to make your experience better.
Have a wonderful time with your loved ones and enjoy the day!
[YOUR SIGNATURE]
Happy International Women’s Day!
Women are the world’s greatest inspiration. As we celebrate this momentous day, we salute and uplift all women, young and mature, and say continue to inspire those around you.
Now is a great time to treat yourself to something new because you deserve it!
Get 20% OFF you online order
Use promo code: WOMENSDAY
SHOP NOW
HERE’S WHAT’S CRACKING
We’ve prepared some eggciting surprises
Join the special DISCOUNTS hunt!
This is your chance to find coupons worth up to $***on ANY order. All you have to do is look very carefully through our site and try to find an Easter egg.
GO HUNTING!
Are you feeling lucky? ☺ The offer is valid through [date]. The prizes are limited, so hurry up and start searching now!
This Halloween, we’re passing out a treat too sweet to refuse! Take 31% OFF any annual subscription plan. Simply use [CODE NAME] promo code when you upgrade.
The clock is ticking… The deal expires on October 31st at midnight sharp, so hurry up to use the discount before the witches put a spell on it.
GET MY TREAT
Happy Halloween from our team to you!
Stay safe and keep it freaky,
[YOUR SIGNATURE]
We’d like to take a moment and say THANK YOU for using [Product/ Service]. And we mean it. Whether you’re new to [Brand] or have been with us all along, we appreciate your support, wherever you are in the world.
As a token of appreciation, please take 20% off when you upgrade to the annual subscription of [Product/ Service] plans with coupon code [code name]. The offer is valid till [date].
Take 20% OFF now
If there is anything we can ever do to ensure a better experience for you, please do not hesitate to reach out.
Wishing you a very Happy Thanksgiving from all of us at [Brand]!
Best,
[YOUR SIGNATURE]
Only a week left till the BIGGEST sale of the year and we hope you’re just as excited as we are.
In fact, we’re so excited that we’ve decided to give you 20% OFF ALL subscription plans for this entire week, starting from today! Promo code to use at the checkout: BLACKFRIDAY
[For prospects: If you’ve been thinking about reinforcing your [marketing/sales/ customer support/ with a rock-solid [whatever your software tool provides], this is the best deal you can possibly get.]
EXPLORE PLANS
This limited-time deal expires on [date]. Don’t miss out!
Happy Black Friday,
[YOUR SIGNATURE]
We’d like to share Small Business Saturday with you! It’s a holiday shopping tradition, backed by American Express, that celebrates small businesses like ours. And it wouldn’t be a celebration without customers like you joining us.
So, mark your calendar for the Saturday after Thanksgiving – and get ready to shop small with us. We’ll be giving you 20% OFF your entire purchase instore and online with the code #SHOPSMALL
Thank you for your support, and we look forward to seeing you on Saturday!
[YOUR SIGNATURE]
We know. Your inbox is full of sale emails today. But our Cyber Monday sale is special. It’s a one time offer that won’t happen again, for a VERY long time.
We’re giving you 50% OFF ANYTHING and everything at [website], from [date] through the end of [date]. Simply use the code CYBER when you checkout. Yep, you can get everything we sell at half the price.
So, if you’re thinking about getting something new for yourself, or treating the special people in your life with some of the best [products you sell] on the market, now is the best time to buy!
SHOP NOW
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Mẫu email dành cho khách hàng vào dịp lễ phải bao gồm thông tin về kế hoạch nghỉ lễ của công ty, đường link truy cập và mua quà từ trang web kèm theo một lời kêu gọi hành động dành cho khách hàng.
Gửi email cho khách hàng vào các dịp lễ sẽ giúp họ gợi nhớ về doanh nghiệp của bạn. Hơn thế, hãy đảm bảo bạn nhắm đúng mục tiêu khách hàng phù hợp kèm đường link đến chuyên trang ngày lễ hoặc chương trình giảm giá của bạn nếu có.
Email kỳ nghỉ lễ ngắn gọn sẽ dễ đọc hơn và cũng ít có khả năng bị khách hàng xóa hơn. Độ dài lý tưởng là từ 50 đến 75 ký tự.
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