Các mẫu email yêu cầu khách hàng thanh toán trong trường hợp thanh toán không thành công (email dunning)

Hi [Name],

As a heads up, the payment information we have on file for your [Product/ Service] subscription (card ending in [4 digits]) is going to expire in a few days. Unfortunately, if we don’t have a valid card, we will have to cancel your subscription.

If you’ve got 30 seconds, would you mind updating your payment information?

Update Now

If you have any questions, simply reply to this email or send us a message on live chat.

Thanks so much!
[YOUR SIGNATURE]

Hi [Name],

We’re having trouble processing your recent payment because your credit card expired.

Would you mind updating your card information? It will only take a couple of minutes of your time. Click here to edit your info.

If you need assistance or have any questions, please feel free to reach out to us any time. You can also check out our FAQ page for more information.

Regards,
[YOUR SIGNATURE]

Hi [Name],

There was an error when we tried to bill your credit card ending in [four digits] for your subscription to [Product/ Service]. Here’s why this may be happening:

A billing error caused by your bank
A change in your billing address
Your credit card has expired
Insufficient funds in your account

Because you are a loyal customer of [Brand], you have seven days to rectify this issue. Please update your billing information to keep your account active. It will only take 1 minute and will allow you to keep using [Product/ Service] at its full potential.

Update Billing Information

Unfortunately, if we still cannot successfully bill your credit card after seven days, your [Product/ Service] account will be suspended. You can reactivate your account at any time by updating your billing information with a valid credit card.

Let us know if you have any questions or need any help.

Thanks,
[YOUR SIGNATURE]

Hey [Name],

I got a notification that your [Product/ Service] payment failed. How unfortunate! Luckily, this happens to a lot more users than you’d think, so don’t beat yourself up about it.
Usually, it has something to do with:

Your card expiring
Having insufficient funds or maxing out your daily spending limit
Your card is stolen, lost, or was eaten by your dog

Update My Billing Info

Please check what’s up and get it fixed so we can get back to growing your business by [benefits your product/ service provides].

Cheers,
[YOUR SIGNATURE]

Hi [Name],

[Name] here from [Brand].

I’m reaching out about your account as billing for your [Product/ Service] subscription was unsuccessful. It seems that the credit card we have on file expired. But no worries, I’m here to assist!

We have two options:

1. Update your credit card information inside your [Product/ Service]] account. You can use this quick link to update your credit card information: [payment link]. Once done, let me know so I can ensure your subscription has been updated successfully.
2. Give me a call at [phone number], and we can process your payment over the phone.

Let me know what else we can help with. Super happy that you’re part of the [Brand] community.

Thanks, and I look forward to connecting!
[YOUR SIGNATURE]

Hey [Name],

Just a friendly heads up that your [Product/ Service] subscription has been officially paused until you update your payment details with us.

If you don’t …
Your subscription will remain paused.
You’ll lose access to your premium features like [feature 1, feature 2, etc.]
[…] won’t be able to continue.

However, you can avoid all that by taking 30 seconds to update your details: billing link.

Reply here or hop onto live chat if you have any questions or need any help.

And as always, thanks so much for using [Product/ Service]. We love what we do, and people like you make that all possible.

Cheers,
[YOUR SIGNATURE]

Hi [Name],

It looks like your subscription payment for [Product/ Service] didn’t go through. Please update your billing information, and we’ll give it another try.

UPDATE MY BILLING

Let us know if there’s anything we can do to help.

Thanks!
[YOUR SIGNATURE]

Hi [Name],

We just tried to process your subscription payment again, but unfortunately, it didn’t go through. To keep your [Product/ Service] subscription active, please update your information in your billing settings here:

UPDATE MY BILLING

This is the second time that your payment failed. We’ll automatically try again in a few days. Let us know if you have any questions.

Thanks!
[YOUR SIGNATURE]

Hi [Name],

We just tried to process your [Product/ Service] subscription payment for the third time, but unfortunately, it failed once again. You can update your information in your billing settings:
UPDATE MY BILLING

We’ll automatically try again next week. If the next charge fails again, your account will be canceled automatically. 🙁

Let us know if you have any questions or need any help.

Thanks!
[YOUR SIGNATURE]

Hi [Name],

We will cancel your subscription to [Product/ Service] soon because we could not process a payment after several attempts to contact you.

If you receive this email, please update your payment information, and we’ll be happy to keep your account active.

UPDATE MY BILLING

Let us know if there is anything we can do to help.

Thanks!
[YOUR SIGNATURE]